Bachelor of Arts in Public Relations and Marketing
Graduates of the major in Public Relations and Marketing will develop an understanding and mastery of marketing and public relations functions. Emphasis is on creating a repertoire of communication skills in order to become an effective communicator across contexts, as well as to develop competence in using planning skills to create and implement marketing and public relations solutions to meet client's needs. Graduates will be able to evaluate the effectiveness and appropriateness of marketing and public relations messages and engage in problem analysis, strategic planning, message development, and tactical solutions.
Requirements for the Major
Total Minimum Credits Required: 120 credits
General Education Requirements: 46 credits
Core Requirements: 33 credits
Corporate Communications Track: 15 credits
Marketing Track: 15 credits
Core Requirements (33 credits)
- ART 103Two-Dimensional Design (3 credits)
- BUS 317Introduction to Advertising (3 credits)
- BUS 330Principles of Marketing (3 credits)
- BUS 352e-Business (3 credits)
- BUS 420Internship (3 credits) OR
- CGD/INF 392Internship (3 credits)
- CGD 240Media Writing & Editing (3 credits)
- CGD 318Public Relations Practices & Promotional Writing (3 credits)
- INF 240Visual & Verbal Presentations (3 credits)
- INF 420Senior Portfolio (3 credits)
- MGT 330Management for Organizations (3 credits)
- PHI 402Business Ethics (3 credits)
Corporate Communications Track (15 credits)
- ART 215Computer Art I (3 credits)
- BUS 355Corporate Communication Strategies (3 credits)
- CGD 218Visual Literacy in Business (3 credits)
- CGD 253Web Publishing (3 credits)
- CGD 303Publication Design (3 credits)
Electives (3 credits)
- ART 315Computer Art II (3 credits)
- CGD 330Digital Video & Audio (3 credits)
- CGD 340Print Production (3 credits)
- ENG 315Business & Professional Writing (3 credits)
- JRN 211News Reporting Lab (3 credits)
- SPE 315Business & Professional Speaking (3 credits)
Marketing Track (15 credits)
- BUS 339Marketing Research (3 credits)
- BUS 350Consumer Behavior (3 credits)
- BUS 343International Marketing (3 credits)
- BUS 336Marketing Strategy (3 credits)
- INF 242Database & Spreadsheet Analysis (3 credits)
Electives (3 credits)
- BUS 315Professional Selling & Sales Management (3 credits)
- BUS 318Organizational Behavior (3 credits)
- BUS 357International Business (3 credits)
- ENG 315Business & Professional Writing (3 credits)
- LIB 320Global Socioeconomic Perspectives (3 credits)
- SPE 315Business and Professional Speaking (3 credits)
Information Systems Specialization (12 credits)
Available in Bachelor of Arts in Accounting, Business Administration, Health Care Administration, Public Relations and Marketing and Sports and Recreation Management degree programs only.- INF 231Programming Concepts (3 credits)
- INF 340Business Systems Analysis (3 credits)
- INF 322Database Management Systems (3 credits)
- INF 325Telecommunications & Networking Concepts (3 credits)
International Management Specialization (12 credits)
Available in Bachelor of Arts in Accounting, Business Administration, Health Care Administration, and Public Relations and Marketing degree programs only.- ECO 320International Economics (3 credits)
- BUS 343International Marketing (3 credits)
- BUS 357International Business (3 credits)
- BUS 450International Finance (3 credits)
Project Management Specialization (12 credits)
Available in Bachelor of Arts in Accounting, Business Administration, Health Care Administration, and Public Relations and Marketing degree programs only.- INF 342Project Quality Assurance (3 credits)
- INF 336Project Procurement Management (3 credits)
- INF 337Integrated Cost & Schedule Control (3 credits)
- INF 410Project Management (3 credits)